By Atukwatse Ritah,
KAMPALA,
Makerere University’s Department of Journalism and Communication recently held its 25th Annual Media Convention, a gathering that brought together journalists, communication experts, academics, and students to reflect on the media’s role in shaping Uganda’s democracy — especially as the country prepares for its next general elections.
This year’s convention ran under the theme “Responsible Communication and Media Reporting During Ugandan Elections,” focusing on how media professionals can support democratic processes through accurate, ethical, and inclusive reporting.
The keynote speaker Racheal Aikidi emphasized the need for journalists to stay true to the ethics of their profession despite the growing influence of technology. “Almost everyone uses AI, but as a journalist, make sure your work is guided by ethics and professionalism,” she advised.
Aikidi’s message resonated strongly with participants as discussions unfolded around key issues such as media freedom, objectivity and bias in election reporting, ethical dilemmas in political coverage, the responsible use of Artificial Intelligence (AI), and the safety of journalists during election periods.
Participants also tackled wider communication challenges that shape election reporting — from the rise of disinformation and propaganda to the influence of social media and digital technologies like chatbots. The conversations encouraged journalism and communication students to think beyond traditional reporting and embrace media literacy as a way to promote an informed and responsible electorate.
The convention was not just about discussions, it also celebrated excellence. Outstanding journalism and communication students were recognized and awarded by Uganda’s leading media organizations for their hard work and creativity.
Turi Elizabeth received the Cranimah Mugerwa Photography Award from the Daily Monitor for her outstanding photojournalism work. Ahurira Bridget took home the Tebere-Mudin Journalism Award from the New Vision Group, earning a cash prize of one million shillings and a six-month paid internship. Leon Fidel emerged as the Best Communication Student, receiving special recognition from the Public Relations Association of Uganda (PRAU) including free membership and a mentorship program.
While congratulating the winners, Ronald Beinomugisha Katungi, the PRAU president reminded students of the importance of mentorship in shaping the next generation of media professionals. “We need to guide young people who will take on the duty of shaping our country’s future,” he said.
Arthur Baguma from New Vision Group also praised Makerere’s Department of Journalism and Communication for consistently producing skilled graduates. “We’ve partnered with Makerere University for years, and we’re impressed by the quality of students coming out of this program,” he noted.
The convention concluded with a renewed call for media practitioners to uphold truth, fairness, and inclusivity in their reporting, values that remain critical as Uganda heads into another heated election season.
The event was attended by dignitaries from the Uganda Communications Commission (UCC), the Uganda Media Council, and the Electoral Commission, who all commended Makerere University for providing a platform where the media industry and academia can come together to address issues that matter to the nation.
