• Latest
Osirike! Why Brands Should Capitalise On Trends

Osirike! Why Brands Should Capitalise On Trends

January 22, 2022
Baltazar Engonga sentenced to 18 years in prison

Baltazar Engonga sentenced to 18 years in prison

July 3, 2025
Auto Draft

DP Aspirants Flock to Contest for Parliamentary Seats

July 3, 2025
VINAStech Advert
Uganda to Host Third Annual Power And Electricity Expo

Uganda to Host Third Annual Power And Electricity Expo

July 3, 2025
Tragedy Strikes Football World as Liverpool’s Diogo Jota and Brother André Die in Spanish Car Accident

Tragedy Strikes Football World as Liverpool’s Diogo Jota and Brother André Die in Spanish Car Accident

July 3, 2025
Woman Returns Home in Tororo After Being Mistakenly Declared Dead

Woman Returns Home in Tororo After Being Mistakenly Declared Dead

July 3, 2025

NRM Reschedules Parliamentary Flag Bearer Elections to July 17

July 2, 2025
UPDF Helicopter Crashes in Mogadishu, Five dead

UPDF Helicopter Crashes in Mogadishu, Five dead

July 2, 2025

UPC to Gov’t: Keep Your Word on Arts Teachers’ Pay Raise

July 2, 2025
EACOP PROTESTS: Stop Arrests and Address Legitimate Concerns

EACOP PROTESTS: Stop Arrests and Address Legitimate Concerns

July 2, 2025

We don’t encourage abortion, says UNFPA Country Representative

July 1, 2025
NEMA Pushes for Total Ban on Single-Use Carrier Bags

Choking On Plastics: Time for a Ban And a Shift to Sustainable Packaging

July 1, 2025
Ntungamo Schools Inspector Warns Against Witchcraft at  Ankole Zone Sports Tournament. 

Ntungamo Schools Inspector Warns Against Witchcraft at  Ankole Zone Sports Tournament. 

July 1, 2025
  • About Us
  • Internship
  • Contact Us
Friday, July 4, 2025
Parrots Media
No Result
View All Result
  • Login
  • News
    Baltazar Engonga sentenced to 18 years in prison

    Baltazar Engonga sentenced to 18 years in prison

    Auto Draft

    DP Aspirants Flock to Contest for Parliamentary Seats

    Uganda to Host Third Annual Power And Electricity Expo

    Uganda to Host Third Annual Power And Electricity Expo

    Woman Returns Home in Tororo After Being Mistakenly Declared Dead

    Woman Returns Home in Tororo After Being Mistakenly Declared Dead

    UPDF Helicopter Crashes in Mogadishu, Five dead

    UPDF Helicopter Crashes in Mogadishu, Five dead

    UPC to Gov’t: Keep Your Word on Arts Teachers’ Pay Raise

    Trending Tags

  • Climate Change
  • Business
  • Science and Technology
  • Sports and Entertainment
  • Business
  • Others
    • Education
    • Lifestyle
    • Religion
    • Opinions
  • News
    Baltazar Engonga sentenced to 18 years in prison

    Baltazar Engonga sentenced to 18 years in prison

    Auto Draft

    DP Aspirants Flock to Contest for Parliamentary Seats

    Uganda to Host Third Annual Power And Electricity Expo

    Uganda to Host Third Annual Power And Electricity Expo

    Woman Returns Home in Tororo After Being Mistakenly Declared Dead

    Woman Returns Home in Tororo After Being Mistakenly Declared Dead

    UPDF Helicopter Crashes in Mogadishu, Five dead

    UPDF Helicopter Crashes in Mogadishu, Five dead

    UPC to Gov’t: Keep Your Word on Arts Teachers’ Pay Raise

    Trending Tags

  • Climate Change
  • Business
  • Science and Technology
  • Sports and Entertainment
  • Business
  • Others
    • Education
    • Lifestyle
    • Religion
    • Opinions
No Result
View All Result
Parrots Media
No Result
View All Result
Home FEATURES

Osirike! Why Brands Should Capitalise On Trends

Gonzaga M Stephen by Gonzaga M Stephen
January 22, 2022
in FEATURES
2
Osirike! Why Brands Should Capitalise On Trends

Osirike, emoji illustration

0
SHARES
2
VIEWS
Share on FacebookShare on X

The Ugandan social media space never gets cold as new slangs and phrases keep unfolding. Tusimbudde,Tokisusa, Tojja, Kwetega, Olemwa, etc are among many other phrases that have popped in.

“Osirike” is one that has taken on the trends and for every social media user, your auto correct must have captured that.

READ ALSO

The Unsung Burden of HR Managers in Troubled Workplaces

Ayoub Hamad Lesso: The Muslim Student from Tanzania Who Won Hearts at the Uganda Martyrs Essay Writing Competition

It doesn’t matter how hard one may try to ignore these trends, they will still come your way; through a WhatsApp status, a tweet, an Instagram story or even a Facebook post and you can’t disregard it.

ADVERTISEMENT

“Osirike” is a Luganda word that literary means stay silent or mute. The phrase experienced a surge in popularity through funny memes and quotes in which it was frequently used.

Should brands check social media trends to find out what’s holding consumer interest and capitalize on that?
That’s a question that this article seeks to answer.

Joy Akatukunda (@akatukunda_) a digital marketer and online content creator shares that online trends such as “osilike” could have an advantage to a brand if used well and if a brand tactfully uses the trend to put out a certain message, they could get new eyes on their business.

“Personally I usually love brands that utilize these trends because it shows they are alert and are in the know of what’s going on on social media, which is the most effective digital channel,” she said.

She adds that social media gives a brand a chance to speak to people as humans, show their personality and also share relatable experiences as they creatively offer solutions to their problems.

Cautiously, Akatukunda added that brands have to be careful. Not all trends are worth hijacking as some words or phrases may be controversial/may not align to the brand values, persona and tone of voice.

“It’s good to analyze how you fit in. If that’s not how you envision your brand interacting with potential customers then don’t jump on the trend. Your target market matters too. If the people mostly engaging under the trending hashtag or keyword aren’t part of your target market then you may get new eyes but they could never become actual customers,” Akatukunda cautions.

Faiza Fabz Salim (@Faizafabz) a digital influencer and journalist at Vision Group says that online trends generate conversation and engagement from social media users which brands use to create traffic by simply jumping onto those trends smartly making sure their products have visibility.

“Brands often times also create campaigns to sell or promote products using online trends. They will use catchy statements from the trends and ride on that to create a voice or image of the campaign,” Faiza said.

Not so different from Akatukunda, Faiza added that Keeping up with trends shows that a brand is versatile, dynamic and fast adapting. This attracts more users or potential clients towards a brand.

“Trends also create a leveraging opportunity for brands e.g the Mzee Jemba trend had brands offering to donate or help him but smartly making sure their products are visible through either direct endorsement by Mzee Jemba or product placement,” she added.

It should also be noted that there’s no limit to how long a topic stays popular, though trending topics tend to have a shelf-life of one day to one week.

How are trending topics determined?
Trending topics are determined by algorithms created by the site on which the topic appears. Most platforms tailor the topics shown based on the user accessing the site, taking into account location, previous likes or searches and who the user follows.

On Twitter a keyword on the trends list shows all tweets containing that keyword when someone clicks on it under the trends.

What does a trending topic look like?
Trending topics often come in the form of hashtags, but they can also be simple keywords that have been frequently used on social media.

They evolve around popular occurrences such as current events, celebrity statements, TV premiers, social concerns, breaking news and viral content.

 

Tags: AfSHGFaiza FabzGonzagaJoy AkatukundaOsirikeTrends

Related Posts

The Unsung Burden of HR Managers in Troubled Workplaces
FEATURES

The Unsung Burden of HR Managers in Troubled Workplaces

June 20, 2025
FEATURES

Ayoub Hamad Lesso: The Muslim Student from Tanzania Who Won Hearts at the Uganda Martyrs Essay Writing Competition

June 5, 2025
Entertainment

A Night of Jazz, Soul, and Style at the dfcu Jazz in the Pearl Festival

May 11, 2025
Empowering Women: Bridging Legal Rights with Economic Access in Uganda
FEATURES

Empowering Women: Bridging Legal Rights with Economic Access in Uganda

March 8, 2025
Honoring Janani Luwum’s Legacy Amidst Modern Struggles
FEATURES

Honoring Janani Luwum’s Legacy Amidst Modern Struggles

February 16, 2025
FEATURES

Oboth Oboth: A Rising Force in Uganda’s Political Landscape

January 21, 2025
Next Post

PC Mwenyi Harshim, police traffic officer in Nankulabye mob attack Not Dead

Please login to join discussion

POPULAR NEWS

Catholic Priest Speaks Out Against Museveni and Son’s Leadership

Catholic Priest Speaks Out Against Museveni and Son’s Leadership

February 16, 2025

Former IGP Okoth Ogola Dies

February 14, 2025

A Love Beyond Distance: A review of Leonard Kamugisha Akida’s poetic tribute on valentine’s day

February 14, 2025

Besigye Sends Easter Message from Luzira Prison as Archbishop Kazimba Urges for Release of Political Prisoners

April 18, 2025
Brutality at KIU: Students Assaulted by Officials at Examination Hall

KIU Loses Bid to Block Payment of Shillings 46.8 Billion to Housing Finance Bank

March 12, 2025

EDITOR'S PICK

New constitution to cause unity to muslims

July 9, 2022

Three arrested in romance fraud

July 28, 2022

Police says UNRA HR Boss was killed

December 25, 2021

Uganda’s foreign missions urged to market local tourism

August 22, 2023
VINAStech advert VINAStech advert VINAStech advert
ADVERTISEMENT

About

Parrots Media

A Public Relations and Media Services Company registered and licensed to operate in Uganda and the Great Lakes Region.

Follow us

Categories

  • Business
  • BUSINESS REPORTS
  • CLIMATE ACTION REPORTS
  • Climate Change
  • COMMUNITY REPORTS
  • Education
  • Entertainment
  • FEATURES
  • Health
  • Lifestyle
  • News
  • News
  • Obituary
  • OBITUARY
  • Opinions
  • RELIGION
  • Religion
  • Science and Technology
  • Sports
  • Sports and Entertainment
  • TOURISM

Recent Updates

  • Baltazar Engonga sentenced to 18 years in prison
  • DP Aspirants Flock to Contest for Parliamentary Seats
  • Uganda to Host Third Annual Power And Electricity Expo
  • Tragedy Strikes Football World as Liverpool’s Diogo Jota and Brother André Die in Spanish Car Accident
July 2025
M T W T F S S
 123456
78910111213
14151617181920
21222324252627
28293031  
« Jun    
  • About Us
  • Internship
  • Contact Us

© 2025 Parrots Media | Website Designed and Maintained by VINAStech

No Result
View All Result
  • Parrots Media
  • News
  • Business
  • Science and Technology
  • Sports and Entertainment
  • Lifestyle
  • Others
    • Climate Change
    • Education
    • Religion
    • Opinions

© 2025 Parrots Media | Website Designed and Maintained by VINAStech

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

You cannot copy content of this page