• Latest
Guma Samuel Urges Journalists to Uphold Ethics and Purpose in the Age of New Media

Guma Samuel Urges Journalists to Uphold Ethics and Purpose in the Age of New Media

July 8, 2025
Nandala Mafabi Pledges Fish Factory for Buvuma

Nandala Mafabi Pledges Fish Factory for Buvuma

September 30, 2025
Dormitories Torched After Strike at Nyakishojwa SSS

Dormitories Torched After Strike at Nyakishojwa SSS

September 30, 2025
VINAStech Advert
Korean Foundation Steps In to Tackle Sanitation Gaps in Eastern Uganda

KOFIH, OPM to Commission Modern Toilet Facility in Iganga

September 29, 2025
Uganda Airlines Under Fire Over Quality of Onboard Products

Uganda Airlines Under Fire Over Quality of Onboard Products

September 29, 2025
Mental Health Advocates Urge Government to Prioritize Prevention and Awareness

Mental Health Advocates Urge Government to Prioritize Prevention and Awareness

September 29, 2025
North Kyoga Police Alarmed by Rise in Domestic Violence-Related Murders

Police Warn of Planned Riot by UPC Supporters in Lango

September 29, 2025
Stolen Drugs Costing Lives, Says Dr. Namara

Stolen Drugs Costing Lives, Says Dr. Namara

September 29, 2025

Basajjabalaba bows out of Bushenyi district LCV race

September 29, 2025
Otafiire: No Law Bars Kyagulanyi from Opening Political Offices

Otafiire: No Law Bars Kyagulanyi from Opening Political Offices

September 29, 2025
Rain, Traffic, and Party Colors Grip Kampala on Nomination Days

EC Warns Candidates Against Violence as Campaigns Kick Off

September 29, 2025

CSOs Urge African Governments to Expand Access to Safe Abortion

September 28, 2025
Four KIU Students Injured in Kasese Road Crash

Four KIU Students Injured in Kasese Road Crash

September 28, 2025
  • About Us
  • Internship
  • Contact Us
Wednesday, October 1, 2025
Parrots Media
No Result
View All Result
  • Login
  • News
    Dormitories Torched After Strike at Nyakishojwa SSS

    Dormitories Torched After Strike at Nyakishojwa SSS

    Korean Foundation Steps In to Tackle Sanitation Gaps in Eastern Uganda

    KOFIH, OPM to Commission Modern Toilet Facility in Iganga

    North Kyoga Police Alarmed by Rise in Domestic Violence-Related Murders

    Police Warn of Planned Riot by UPC Supporters in Lango

    Stolen Drugs Costing Lives, Says Dr. Namara

    Stolen Drugs Costing Lives, Says Dr. Namara

    Basajjabalaba bows out of Bushenyi district LCV race

    Otafiire: No Law Bars Kyagulanyi from Opening Political Offices

    Otafiire: No Law Bars Kyagulanyi from Opening Political Offices

    Trending Tags

  • Climate Change
  • Business
  • Science and Technology
  • Sports and Entertainment
  • Business
  • Others
    • Education
    • Lifestyle
    • Religion
    • Opinions
  • News
    Dormitories Torched After Strike at Nyakishojwa SSS

    Dormitories Torched After Strike at Nyakishojwa SSS

    Korean Foundation Steps In to Tackle Sanitation Gaps in Eastern Uganda

    KOFIH, OPM to Commission Modern Toilet Facility in Iganga

    North Kyoga Police Alarmed by Rise in Domestic Violence-Related Murders

    Police Warn of Planned Riot by UPC Supporters in Lango

    Stolen Drugs Costing Lives, Says Dr. Namara

    Stolen Drugs Costing Lives, Says Dr. Namara

    Basajjabalaba bows out of Bushenyi district LCV race

    Otafiire: No Law Bars Kyagulanyi from Opening Political Offices

    Otafiire: No Law Bars Kyagulanyi from Opening Political Offices

    Trending Tags

  • Climate Change
  • Business
  • Science and Technology
  • Sports and Entertainment
  • Business
  • Others
    • Education
    • Lifestyle
    • Religion
    • Opinions
No Result
View All Result
Parrots Media
No Result
View All Result
Home News

Guma Samuel Urges Journalists to Uphold Ethics and Purpose in the Age of New Media

Ritah Atukwatse by Ritah Atukwatse
July 8, 2025
in News
0
Guma Samuel Urges Journalists to Uphold Ethics and Purpose in the Age of New Media

Mr Guma Samuel from Uganda Radio Network.

9
SHARES
235
VIEWS
Share on FacebookShare on X

By Ritah Atukwatse,

Kampala,

READ ALSO

Nandala Mafabi Pledges Fish Factory for Buvuma

Mental Health Advocates Urge Government to Prioritize Prevention and Awareness

Uganda Radio Network’s Guma Samuel has called on journalists to recommit themselves to ethical practice, professional standards, and the true purpose of journalism, warning against the growing trend of untrained individuals taking up roles as content creators in the digital space.

While addressing a gathering of media practitioners at Hotel Africana in Kampala, Guma stressed that journalism must remain rooted in truth, responsibility, and public service. “Media exists to serve society. Good media must be independent, reliable, responsible, and grounded in knowledge and societal values. It should never discriminate,” he said.

A group of journalists at Africana hotel with experts from EC.

Comparing traditional and new media, Guma expressed concern over the rise of unverified reporting and the erosion of journalistic standards online. “In the new media era, everyone is trying to become a journalist — and we are losing it all,” he warned. “Prepare before you speak. Being a journalist is not a casual role. It requires preparation, research, and purpose.”

He also outlined the core qualities of a compelling news story, urging journalists to focus on faces, focus, voices, drama, interest, and facts. These elements, he said, form the foundation of impactful storytelling that resonates with audiences and serves the public good.

Journalism is not an easy profession. “It is a demanding career that needs expertise, passion,focus, talent, and skill,” he said. “You can’t fake it — journalism calls for full dedication.”

He reminded journalists to adhere to principles such as standard professional conduct, fairness, libel laws, taste, and managing conflicts of interest. He cautioned against compromising personal integrity for the sake of a story.

Additionally on personal safety and authenticity, Guma reminded the audience: “There is no story worth your life. When you are dead, you don’t write a story. Take care of your life first. Do not pretend what you are not.”

His remarks come at a time when journalists are facing increasing pressure from the fourth coming elections, digital competition, political tensions, and economic hardship — all of which can threaten the quality and safety of their work.

Tags: Guma SamuelHotel AfricanaJournalists' trainingUganda Radio Network

Related Posts

Nandala Mafabi Pledges Fish Factory for Buvuma
News

Nandala Mafabi Pledges Fish Factory for Buvuma

September 30, 2025
Mental Health Advocates Urge Government to Prioritize Prevention and Awareness
News

Mental Health Advocates Urge Government to Prioritize Prevention and Awareness

September 29, 2025
News

Basajjabalaba bows out of Bushenyi district LCV race

September 29, 2025
Rain, Traffic, and Party Colors Grip Kampala on Nomination Days
News

EC Warns Candidates Against Violence as Campaigns Kick Off

September 29, 2025
Four KIU Students Injured in Kasese Road Crash
News

Four KIU Students Injured in Kasese Road Crash

September 28, 2025
Ugandan Journalists Condemn Intimidation of Reporter Over Health Service Probe
News

Ugandan Journalists Condemn Intimidation of Reporter Over Health Service Probe

September 28, 2025
Next Post
Kyarampe Vows Loyalty, Calls for Unity in Heated Mitooma NRM Primaries

Kyarampe Vows Loyalty, Calls for Unity in Heated Mitooma NRM Primaries

POPULAR NEWS

Minister Amongi, Akena Scrapped from EC Voters’ Register Oops

Minister Amongi, Akena Scrapped from EC Voters’ Register Oops

September 3, 2025
Catholic Priest Speaks Out Against Museveni and Son’s Leadership

Catholic Priest Speaks Out Against Museveni and Son’s Leadership

February 16, 2025

“Life Is Scum”: Kabale University Student Leaves Suicide Note, Takes Own Life

July 25, 2025

Former IGP Okoth Ogola Dies

February 14, 2025

CAF Warns Fans Against Obscene and Politically Charged Jerseys at Namboole

August 20, 2025

EDITOR'S PICK

Man who lured woman on Facebook arrested over robbery

January 2, 2024
Messi, Mbappe and Benzena nominated for 2022 FIFA Best Player Award

Messi, Mbappe and Benzena nominated for 2022 FIFA Best Player Award

February 11, 2023
Two pupils perish in Masaka school fire

Two pupils perish in Masaka school fire

October 30, 2023
UPC Opposes Creation of Additional Anti-Corruption Bodies

UPC Opposes Creation of Additional Anti-Corruption Bodies

July 11, 2024
VINAStech advert VINAStech advert VINAStech advert
ADVERTISEMENT

About

Parrots Media

A Public Relations and Media Services Company registered and licensed to operate in Uganda and the Great Lakes Region.

Follow us

Categories

  • Business
  • BUSINESS REPORTS
  • CLIMATE ACTION REPORTS
  • Climate Change
  • COMMUNITY REPORTS
  • Education
  • Entertainment
  • FEATURES
  • Health
  • Lifestyle
  • News
  • News
  • OBITUARY
  • Obituary
  • Opinions
  • RELIGION
  • Religion
  • Science and Technology
  • Sports
  • Sports and Entertainment
  • TOURISM

Recent Updates

  • Nandala Mafabi Pledges Fish Factory for Buvuma
  • Dormitories Torched After Strike at Nyakishojwa SSS
  • KOFIH, OPM to Commission Modern Toilet Facility in Iganga
  • Uganda Airlines Under Fire Over Quality of Onboard Products
October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
  • About Us
  • Internship
  • Contact Us

© 2025 Parrots Media | Website Designed and Maintained by VINAStech

No Result
View All Result
  • Parrots Media
  • News
  • Business
  • Science and Technology
  • Sports and Entertainment
  • Lifestyle
  • Others
    • Climate Change
    • Education
    • Religion
    • Opinions

© 2025 Parrots Media | Website Designed and Maintained by VINAStech

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

You cannot copy content of this page