• Latest

The Nuances Between Publicity and Advertisement

September 22, 2023
Who is the FDC Presidential Candidate? 

Who is the FDC Presidential Candidate? 

July 28, 2025
Father Lynched by Mob After Killing Daughter for Reporting Him to Police

Suspected Cattle Thief Killed in Mob Justice in Kabale

July 27, 2025
VINAStech Advert
SMEs Tipped on How to Win Contracts in the Oil and Gas Sector

SMEs Tipped on How to Win Contracts in the Oil and Gas Sector

July 26, 2025
Health Facilities in Buyende District Applauded for Integrating WASH Project into Services

Health Facilities in Buyende District Applauded for Integrating WASH Project into Services

July 26, 2025
Sheema University Students’ Association to Host Hand Over and Freshers’ Welcoming Party

Sheema University Students’ Association to Host Hand Over and Freshers’ Welcoming Party

July 26, 2025

“Life Is Scum”: Kabale University Student Leaves Suicide Note, Takes Own Life

July 25, 2025

Muntu Nominated as ANT Presidential Flag Bearer for 2026 Elections

July 25, 2025
Chief Justice Breaks Ground for Regional Court of Appeal in Mbarara

Chief Justice Breaks Ground for Regional Court of Appeal in Mbarara

July 25, 2025

UK Court orders Sudhir to hand over his phone for expert scrutiny

July 25, 2025
Gulu City Oktoberfest 2025 Cultural Tourism Event to Attract over 100,000 Visitors

Gulu City Oktoberfest 2025 Cultural Tourism Event to Attract over 100,000 Visitors

July 25, 2025
Elderly Woman Survives River Fall

No Ambulance, No Doctor – Just Tradition: How Ntegyerize Survived Drowning After a River Fall

July 25, 2025
KIU Student Found Dead in Suspected Suicide

Bushenyi Woman Found Dead in Suspected Suicide by Hanging

July 25, 2025
  • About Us
  • Internship
  • Contact Us
Tuesday, July 29, 2025
Parrots Media
No Result
View All Result
  • Login
  • News
    Who is the FDC Presidential Candidate? 

    Who is the FDC Presidential Candidate? 

    SMEs Tipped on How to Win Contracts in the Oil and Gas Sector

    SMEs Tipped on How to Win Contracts in the Oil and Gas Sector

    Sheema University Students’ Association to Host Hand Over and Freshers’ Welcoming Party

    Sheema University Students’ Association to Host Hand Over and Freshers’ Welcoming Party

    Gulu City Oktoberfest 2025 Cultural Tourism Event to Attract over 100,000 Visitors

    Gulu City Oktoberfest 2025 Cultural Tourism Event to Attract over 100,000 Visitors

    State Sanctions RDC Over Partisan Allegiances

    As Elections Continue, Women And Youth Are Facing Violence – This Must Stop

    Trending Tags

  • Climate Change
  • Business
  • Science and Technology
  • Sports and Entertainment
  • Business
  • Others
    • Education
    • Lifestyle
    • Religion
    • Opinions
  • News
    Who is the FDC Presidential Candidate? 

    Who is the FDC Presidential Candidate? 

    SMEs Tipped on How to Win Contracts in the Oil and Gas Sector

    SMEs Tipped on How to Win Contracts in the Oil and Gas Sector

    Sheema University Students’ Association to Host Hand Over and Freshers’ Welcoming Party

    Sheema University Students’ Association to Host Hand Over and Freshers’ Welcoming Party

    Gulu City Oktoberfest 2025 Cultural Tourism Event to Attract over 100,000 Visitors

    Gulu City Oktoberfest 2025 Cultural Tourism Event to Attract over 100,000 Visitors

    State Sanctions RDC Over Partisan Allegiances

    As Elections Continue, Women And Youth Are Facing Violence – This Must Stop

    Trending Tags

  • Climate Change
  • Business
  • Science and Technology
  • Sports and Entertainment
  • Business
  • Others
    • Education
    • Lifestyle
    • Religion
    • Opinions
No Result
View All Result
Parrots Media
No Result
View All Result
Home

The Nuances Between Publicity and Advertisement

As a business, your goal should be first to appeal to these sentiments through publicity and then deploy robust advertisement to keep you in the centre minds of the market.

Columnist by Columnist
September 22, 2023
in RELIGION
0

Modern Muhereza, Columnist at Parrots UG Online Newspaper

5.8k
SHARES
20.5k
VIEWS
Share on FacebookShare on X

#MuherezaWrites

Amidst all the excitement of the 2022 World Cup hosted in Qatar, The keen public was also mesmerized by the media reports about Qatar that reportedly spent approximately over 22Bn$ to host the World Cup. This World Cup being the first in UAE was a world record and astonishing world record investment since no country has ever invested that much money in hosting the World Cup from time immemorial.

READ ALSO

Victoria University Backs Pastor Bugembe’s 20-Year Gospel Music Milestone

Police Urge Vigilance Amid Ongoing Terror Threats

This move was so exquisite because the Arab nation isn’t majorly known to be aficionados of the sport even Arabian football league isn’t impelling and popular like the European football leagues. One would ask why such an investment?

Ghanim Al Muftah, World Cup 2022 ambassador

Whereas political pundits critiqued this move as a sports washing move for Qatar to wash away its alleged gross human rights violations perception, business pundits looked at this as a publicity move to yes clear Qatar’s image but to also open up its boundaries of tremendous business investments since it was hosting diverse people from different nations of the world. This was a progressive plan for Qatar National Vision 2030 (QNV 2030) which is an initiative by the government to transform Qatar into a global society by 2030.

ADVERTISEMENT

With a market that is driven by sentiments, appealing to these sentiments is key and that’s what publicity gives whereas Advertisement cements what’s already achieved by publicity. As a business, your goal should be first to appeal to these sentiments through publicity and then deploy robust advertisement to keep you in the centre minds of the market.

Ghanim Al Muftah Qatara World Cup 2022 ambassador with Morgan Freeman

The major role of Publicity is to blow you into the market and to give you an engine to compete whereas Advertisement helps you to showcase your uniqueness, and new product and drive you to overwhelming returns.

For businesses looking to maximize their promotional efforts, it’s crucial to understand the differences between advertising and publicity thoroughly by understanding the nuances that set them apart.

The author, Modern Muhereza is a Ugandan business writer and seasoned columnist at PARROTS UG | Parrots MEDIA 

Tags: #SportWashing2022 FIFA world cupGhanim Al MuftahMorgan FreemanQatar 2022Saudi crown prince

Related Posts

Victoria University Backs Pastor Bugembe’s 20-Year Gospel Music Milestone
News

Victoria University Backs Pastor Bugembe’s 20-Year Gospel Music Milestone

July 16, 2025
Police Urge Vigilance Amid Ongoing Terror Threats
RELIGION

Police Urge Vigilance Amid Ongoing Terror Threats

June 6, 2025
Journalists blocked from Martyrs Day Venue
Religion

Journalists blocked from Martyrs Day Venue

June 3, 2025
News

Malawian, Tanzanian Students Jet In for Uganda Martyrs Essay Awards

June 2, 2025
Religion

UPC Urges Reflection and Reform Ahead of Uganda Martyrs Day

May 28, 2025
News

Kasujja Warns Against Secularism as UMU Trains Chaplains to Tackle Youth Crisis

May 26, 2025
Next Post
Police recovers parts from vandalized vehicles

Police recovers parts from vandalized vehicles

POPULAR NEWS

Catholic Priest Speaks Out Against Museveni and Son’s Leadership

Catholic Priest Speaks Out Against Museveni and Son’s Leadership

February 16, 2025

“Life Is Scum”: Kabale University Student Leaves Suicide Note, Takes Own Life

July 25, 2025

Former IGP Okoth Ogola Dies

February 14, 2025

A Love Beyond Distance: A review of Leonard Kamugisha Akida’s poetic tribute on valentine’s day

February 14, 2025

Besigye Sends Easter Message from Luzira Prison as Archbishop Kazimba Urges for Release of Political Prisoners

April 18, 2025

EDITOR'S PICK

Bishop Onesimus Pays Pastoral Visit to Dr. Kiiza Besigye at Luzira Upper Prison

Bishop Onesimus Pays Pastoral Visit to Dr. Kiiza Besigye at Luzira Upper Prison

January 27, 2025
UN affirms children’s Right to clean, healthy, sustainable environment

UN affirms children’s Right to clean, healthy, sustainable environment

August 28, 2023

Amuriat challenges Museveni on security

December 19, 2022
Famous former Kabale district Boss Patrick Keihwa succumbs to COVID.

Famous former Kabale district Boss Patrick Keihwa succumbs to COVID.

June 10, 2021
VINAStech advert VINAStech advert VINAStech advert
ADVERTISEMENT

About

Parrots Media

A Public Relations and Media Services Company registered and licensed to operate in Uganda and the Great Lakes Region.

Follow us

Categories

  • Business
  • BUSINESS REPORTS
  • CLIMATE ACTION REPORTS
  • Climate Change
  • COMMUNITY REPORTS
  • Education
  • Entertainment
  • FEATURES
  • Health
  • Lifestyle
  • News
  • News
  • OBITUARY
  • Obituary
  • Opinions
  • Religion
  • RELIGION
  • Science and Technology
  • Sports
  • Sports and Entertainment
  • TOURISM

Recent Updates

  • Who is the FDC Presidential Candidate? 
  • Suspected Cattle Thief Killed in Mob Justice in Kabale
  • SMEs Tipped on How to Win Contracts in the Oil and Gas Sector
  • Health Facilities in Buyende District Applauded for Integrating WASH Project into Services
July 2025
M T W T F S S
 123456
78910111213
14151617181920
21222324252627
28293031  
« Jun    
  • About Us
  • Internship
  • Contact Us

© 2025 Parrots Media | Website Designed and Maintained by VINAStech

No Result
View All Result
  • Parrots Media
  • News
  • Business
  • Science and Technology
  • Sports and Entertainment
  • Lifestyle
  • Others
    • Climate Change
    • Education
    • Religion
    • Opinions

© 2025 Parrots Media | Website Designed and Maintained by VINAStech

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

You cannot copy content of this page