By Our Reporter,
DUBAI
Equity Bank’s Managing Director Anthony Kituuka is making a special trip to Dubai to personally connect with customers and showcase the bank’s commitment to serving its global members.
The visit follows weeks of dedicated service by Equity staff in Dubai. Kituuka will join the team to continue strengthening the bank’s relationship with its customers abroad.
“We have heard your call,” said Kituuka, speaking ahead of his departure on Thursday.
“Equity is not just about banking, it is about understanding and supporting our customers wherever they are. I am joining the team that has already been on the ground, working closely with our customers in the UAE,” he explained.
For the past two weeks, the Equity Bank team in Dubai has been offering personalised services to Ugandan expatriates and other UAE customers. The staff has been addressing customer queries, reactivating accounts, opening accounts, and issuing ATM cards. The team also links customers to mobile and online banking as they open their accounts.
“The feedback has been incredibly positive,” said Laura Bahemuka, Equity Bank’s Head of Micro Segment currently stationed in Dubai. “Our customers have expressed appreciation for getting one-on-one support and resolving long-standing issues.”
Kituuka’s visit will start with a keynote address at the Smart Minds Business Conference, scheduled for Friday 25th October 2024, at the prestigious Dubai Royal Pillar Events Auditorium. His address, eagerly anticipated by business leaders and entrepreneurs, will focus on building successful businesses back home. He will also speak on how strategic partnerships can drive growth.
“Equity Bank exists to champion the socio-economic prosperity of the people of Africa and for this reason being a keynote speaker at such an event is not just a professional duty for me, it is a personal duty,” said Kituuka.
Adding, “Equity Bank’s DNA is driving financial inclusion and fostering business growth, and I am looking forward to sharing insights on how we can be a catalyst for the expansion of wealth.”
Kituuka will also speak at the 3rd annual Uganda-UAE business forum on Thursday 31st October 2024, engaging with both the public and private investors, and Ugandans doing business in Dubai.
Beyond the conference, Kituuka will host informal sessions with Ugandans, particularly Equity Bank’s customers living in Dubai, offering them an opportunity to interact with him directly.
“Equity is your listening, caring partner, we believe in listening to our customers and responding to their needs. This session is about deepening those personal connections and hearing what more we can do to support them,” he said.
The Dubai engagement comes a day after Equity Bank hosted the India-Uganda trade mission, which attracted investors from India. The two-day mission saw Ugandan businesses hold discussions with counterparts from India and has resulted in substantial undertakings.
Equity teams continued effort is an example of how financial institutions can serve customers across borders, ensuring that no one feels far from home.
In September, the bank interacted with its customers in the UK and the US, offering them financial services.
