• Latest

Egidio’s Mc Promotions is changing Western Uganda Entertainment Industry in the age of digital distribution.

September 25, 2020

ANT Calls for Calm Amid existing Diplomatic Disputes in Uganda

May 29, 2025
Police Search NUP Premises Over Alleged Illegal Military Training

NUP Invites Expressions of Interest from Members Seeking Party Positions

May 29, 2025
VINAStech Advert
UPDF, RDF Strengthen Relations Through Historic Sports Engagements

UPDF, RDF Strengthen Relations Through Historic Sports Engagements

May 29, 2025

Makerere University Student Dies in Iganga Road Accident

May 28, 2025

Literature Giant Ngugi wa Thiongo Dies at 87

May 28, 2025
Parliament Must Lead Uganda’s Clean Energy Shift in FY2025/26 Budget

Why the government needs to champion clean energy technologies awareness

May 28, 2025
Driving climate action for a sustainable future

Oil, Displacement and Despair: The hidden mental health crisis facing marginalised women and girls

May 28, 2025

UPC Urges Reflection and Reform Ahead of Uganda Martyrs Day

May 28, 2025

Chaos Erupts at DP Headquarters Over Forgery on List of Delegates Ahead of Mbarara Conference

May 28, 2025

UEDCL Blames Power Outages on Rampant Vandalism and Illegal Connections

May 28, 2025

Mao Quietly Moves DP NEC Members to Gen. Saleh’s Gulu Residence Ahead of Key Delegates Conference

May 28, 2025
Mpuuga launches new party “The Democratic Front”

Mpuuga launches new party “The Democratic Front”

May 27, 2025
  • About Us
  • Internship
  • Contact Us
Friday, May 30, 2025
Parrots Media
No Result
View All Result
  • Login
  • News

    ANT Calls for Calm Amid existing Diplomatic Disputes in Uganda

    Police Search NUP Premises Over Alleged Illegal Military Training

    NUP Invites Expressions of Interest from Members Seeking Party Positions

    UPDF, RDF Strengthen Relations Through Historic Sports Engagements

    UPDF, RDF Strengthen Relations Through Historic Sports Engagements

    Parliament Must Lead Uganda’s Clean Energy Shift in FY2025/26 Budget

    Why the government needs to champion clean energy technologies awareness

    Chaos Erupts at DP Headquarters Over Forgery on List of Delegates Ahead of Mbarara Conference

    UEDCL Blames Power Outages on Rampant Vandalism and Illegal Connections

    Trending Tags

  • Climate Change
  • Business
  • Science and Technology
  • Sports and Entertainment
  • Business
  • Others
    • Education
    • Lifestyle
    • Religion
    • Opinions
  • News

    ANT Calls for Calm Amid existing Diplomatic Disputes in Uganda

    Police Search NUP Premises Over Alleged Illegal Military Training

    NUP Invites Expressions of Interest from Members Seeking Party Positions

    UPDF, RDF Strengthen Relations Through Historic Sports Engagements

    UPDF, RDF Strengthen Relations Through Historic Sports Engagements

    Parliament Must Lead Uganda’s Clean Energy Shift in FY2025/26 Budget

    Why the government needs to champion clean energy technologies awareness

    Chaos Erupts at DP Headquarters Over Forgery on List of Delegates Ahead of Mbarara Conference

    UEDCL Blames Power Outages on Rampant Vandalism and Illegal Connections

    Trending Tags

  • Climate Change
  • Business
  • Science and Technology
  • Sports and Entertainment
  • Business
  • Others
    • Education
    • Lifestyle
    • Religion
    • Opinions
No Result
View All Result
Parrots Media
No Result
View All Result

Egidio’s Mc Promotions is changing Western Uganda Entertainment Industry in the age of digital distribution.

Gilbert Akampa Kakurugu by Gilbert Akampa Kakurugu
September 25, 2020
in Uncategorized
0
0
SHARES
2
VIEWS
Share on FacebookShare on X

Becoming a music star has fascinated the Uganda’s population since the advent of major music promotion and distribution. Yet the music industry is a consistently changing field, and the methods of promoting artists and their talents have not been immune to change.

Egidio Asasira alias MC Katala, a celebrated music and events promoter in western Uganda say Entertainment industry in the region has been  left behind in adopting to the dynamisms in the industry.

READ ALSO

ANT Calls for Calm Amid existing Diplomatic Disputes in Uganda

NUP Invites Expressions of Interest from Members Seeking Party Positions

MC Katala made these remarks during an interview with Parrotsug, where he revealed his idea to establish MC Promotions a record label which has completely transformed the industry ruling out the traditional models used in the past centuries.

He said the Mc Promotions is a combination of talents which has not only uplifted talents but also promoted entertainment in the region.

Through using digital technologies such as social media platforms like Facebook, Twitter, and other platforms like YouTube, Huwe, MC promotions has been able to raise brands of artists, comedians and others in the performing arts as well as distributing copies of their  nationwide something that has put western entertainment industry on the nob.

According to him, the company offers contracts or enter into partnerships with artists who they opt to use new technologies, hold live concerts and mainstream media as a way to gain popularity.

Amid corona virus precedents, MC Katala believes social media has become an influential tool for artists and their management teams.

He appeals to artists, comedians to adopt to the new norm if they were to make it in the industry.

However, he  pointed out the restrictions on gatherings due to COVID-19 pandemic as one of the challenges affecting music industry.

How MC promotions started.

Having realised the need to uplift talent in western uganda to compete with other regions in the music industry, Mc Katala found it influential to start up a promotion agency which would see growth in the western Uganda talents.

The idea to start MC Promotions began first with promoting MCs, and thereafter gaining momentum, a string of other increasing sophisticated services immediately followed suit.

Other services offered includes; Events Emceeing, Music Promotion, Brand Ambassador, Music composition (both gospel and secular music).

MC Katala was quick to narrate how he started by posting songs of Ali Mj alias Musinguzi Ali, the Oture Nanye hit maker, Lady Aisha and few members of the group on his “Egidio MC Katala” Facebook page and steadily kept on signing other artists.

Today, many artists from Western and Central Uganda have benefited from this company the latest signed being MerikUg aka Racheal Kuhimbisa of Merik Muzik, the voices behind Battery Low, Nkwagala and Wano Wano hit maker.

MC promotions also partners with music groups, manufucturing companies in promoting their music and product brands. These include among others; Emily Kikazi, Pen Patra, Nivious Nassanga, Farm Breweries, Mukama Nayamba to mention but a few.

The company targets to raise talents among the children under the age of 13 whom they believe are the pillars of the future music industry in Uganda.

MC Katala told Parrotsug that move to register MC Promotions with Uganda Performers Right Society (UPRS) and Uganda Registration Services Bureau as a Promotion Agency.

About MC Katala:

Egidio Asasiira alias MC Katala is a Ugandan Broadcast Journalist, Actor, Song writer and Events promoter. Respected for his audibility and popularity with listeners, Egidio appears as the host of numerous Radio programs including Mugyebare, a Latest News, current affairs and Celebrity Gossip program hosted on 105.0FM Hunter Radio in Bushenyi district.

ADVERTISEMENT

He wrote his name on the walls of fame in his High School times as a miming student.

In 2010, when Uganda’s finest artist Bobi Wine (Hon. Robert Kyagulanyi) released his song Mr. Katala, Egidio was the first student to mim the song during a school’s social hour, the clamouring students nicknamed him Katala a name he has since adopted as his stage name. MC Promotions is a brainchild of MC Katala.

 

Tags: 105.0 Hunter RadioAfSHGAli MJEgido AsasiiraEmily KikaziMC KatalaMC PromotionsMerikUgMukama NayambaMusic industryPennie PatraWestern Uganda Music

Related Posts

News

ANT Calls for Calm Amid existing Diplomatic Disputes in Uganda

May 29, 2025
Police Search NUP Premises Over Alleged Illegal Military Training
News

NUP Invites Expressions of Interest from Members Seeking Party Positions

May 29, 2025
UPDF, RDF Strengthen Relations Through Historic Sports Engagements
News

UPDF, RDF Strengthen Relations Through Historic Sports Engagements

May 29, 2025
Education

Makerere University Student Dies in Iganga Road Accident

May 28, 2025
Obituary

Literature Giant Ngugi wa Thiongo Dies at 87

May 28, 2025
Parliament Must Lead Uganda’s Clean Energy Shift in FY2025/26 Budget
News

Why the government needs to champion clean energy technologies awareness

May 28, 2025
Next Post

Rwandan High Commission in Uganda gets new envoy.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

POPULAR NEWS

Catholic Priest Speaks Out Against Museveni and Son’s Leadership

Catholic Priest Speaks Out Against Museveni and Son’s Leadership

February 16, 2025

Former IGP Okoth Ogola Dies

February 14, 2025

A Love Beyond Distance: A review of Leonard Kamugisha Akida’s poetic tribute on valentine’s day

February 14, 2025

Besigye Sends Easter Message from Luzira Prison as Archbishop Kazimba Urges for Release of Political Prisoners

April 18, 2025
Brutality at KIU: Students Assaulted by Officials at Examination Hall

KIU Loses Bid to Block Payment of Shillings 46.8 Billion to Housing Finance Bank

March 12, 2025

EDITOR'S PICK

Catholic priest turned herbalist, Fr Br Anatooli Wasswa dies at 96

Catholic priest turned herbalist, Fr Br Anatooli Wasswa dies at 96

January 3, 2023

Besigye spends night in kernel like cell at Nagalama

May 25, 2022
Zimbabwean ruling party postpones primary elections over overwhelming numbers of candidates

Zimbabwean ruling party postpones primary elections over overwhelming numbers of candidates

March 17, 2023
Uganda’s Nanyondo and Nakaayi fail to progress to the 800m finals.

Uganda’s Nanyondo and Nakaayi fail to progress to the 800m finals.

July 31, 2021
VINAStech advert VINAStech advert VINAStech advert
ADVERTISEMENT

About

Parrots Media

A Public Relations and Media Services Company registered and licensed to operate in Uganda and the Great Lakes Region.

Follow us

Categories

  • Business
  • BUSINESS REPORTS
  • CLIMATE ACTION REPORTS
  • Climate Change
  • COMMUNITY REPORTS
  • Education
  • Entertainment
  • FEATURES
  • Health
  • Lifestyle
  • News
  • News
  • OBITUARY
  • Obituary
  • Opinions
  • RELIGION
  • Religion
  • Science and Technology
  • Sports
  • Sports and Entertainment
  • TOURISM

Recent Updates

  • ANT Calls for Calm Amid existing Diplomatic Disputes in Uganda
  • NUP Invites Expressions of Interest from Members Seeking Party Positions
  • UPDF, RDF Strengthen Relations Through Historic Sports Engagements
  • Makerere University Student Dies in Iganga Road Accident
May 2025
M T W T F S S
 1234
567891011
12131415161718
19202122232425
262728293031  
« Apr    
  • About Us
  • Internship
  • Contact Us

© 2025 Parrots Media | Website Designed and Maintained by VINAStech

No Result
View All Result
  • Parrots Media
  • News
  • Business
  • Science and Technology
  • Sports and Entertainment
  • Lifestyle
  • Others
    • Climate Change
    • Education
    • Religion
    • Opinions

© 2025 Parrots Media | Website Designed and Maintained by VINAStech

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

You cannot copy content of this page