By Our Marketing Team.
Internet usage is an emerging communications and Marketing medium in Uganda. There’s an estimated population of 7.6 million internet users in the country making 19% of the Total Population. (Research by Internet Live Stat: 2016).
According to the researchers, Uganda makes 0.2% Share of the world internet users. Citing elaborated data by International Telecommunications Union (ITU), World bank, United Nations Population Division, the research indicates that about 3,424,971,237 users were connected to internet by July 1st, 2016.
With access to the internet in Uganda, a bigger number of businesses, communications have gone online.
Internet social platforms such as Facebook, WhatsApp, Twitter, IMO, Instagram, LinkedIn, Skype to mention but a few are well known as market leading networks for product targeted customers.
Information too, is fastest when disseminated using any of the social media platforms.
In Uganda, there’s a bigger percentage of users on Facebook constituting 5% of the Population.
According to another research conducted by the Napoleon Cat (January2017), Uganda has 2379000 Facebook users.
Most of these are men between 18-24 who are the largest group (60.7%) and women 39.3%. The age brackets 25-35 constituted 36.6% population.
The age brackets 18-24 and 25-34, are popularly known for having the nose for news and also consists of the biggest percent on Uganda’s online shopping.
Digital information and marketing find their most targeted consumers on internet and its various social media platforms.
As one of the ways of embracing the dynamisms in the information flow and Digital Marketing today, VINAS Businesses [ www.vinasbiz.com ] in proud conjunction with The Parrots [ www.parrotsug.com ] have entered a partnership to ensure promotion of the products and services offered by the two – sister online websites reach a wide coverage of the targeted consumers.
Nashaba Victor, MD VINAS Businesses expressed concerns to promote viewership of the content produced by The Parrots promising to grow a wider readership coverage for the site.
VINAS Businesses is a digital marketing services provider dealing in Products branding, web designing & developing, social media promotions, Accounting and audit among others. They are located in Ntinda Kampala and have their regional offices in Mbarara western Uganda.
Similarly, The Parrots is an online Digital News platform dealing in Multimedia platforms. The website is reknown of its participatory in gender mainstreaming through Arts and Literature (Poetry) contents on the site. The site has been in the market since November 2017.
Leonard Kamugisha Akida, CEO The Parrots commended VINAS Businesses for choosing The Parrots of all the online News websites already in the market.
He further said the partnership doesn’t only aim to promote contents and products by the two partners but also develops corporate relationships.
“This shall develop winning partnerships and strengthen corporate relationships,” he expressed.
Online Products, services and or content promotion and branding means increasing visibility of the products and services to targeted consumers who may have limited or no awareness on the products/ services. Both VINAS Businesses and The Parrots believes in increasing each others visibility to the most unreachable targeted internet users.
